Client
Silverfort
Project
WordPress Maintenance
Project Description
Silverfort is a leader in cybersecurity, offering the first Unified Identity Protection Platform that consolidates security across corporate networks and cloud environments. Their cutting-edge platform helps organizations block identity-based attacks, a critical safeguard against the growing threat of cybercrime, including ransomware attacks. Silverfort’s solution uniquely enforces Multi-Factor Authentication (MFA) even on command line access, providing robust protection against unauthorized access.
Categories
- WordPress
- On Page SEO
- Design
Problem Statements
To ensure the website provided an optimal user experience and was aligned with the growing needs of their audience, Silverfort approached us with the task of making several maintenance-related improvements. These changes aimed at improving site navigation, enhancing user interaction, and optimizing the overall functionality of key areas such as the blog and contact form. The end goal was to boost site usability and performance, ensuring their platform’s capabilities were easily understood and accessible by visitors.
Our Approach
At the core of our approach was a focus on understanding Silverfort’s brand, its security offerings, and the unique needs of their target audience. Given the technical nature of their products, we recognized that delivering a smooth and intuitive user experience was essential to guide prospects through the information-heavy content seamlessly.
First, we thoroughly analyzed the existing website structure, pinpointing areas that could benefit from enhanced navigation and functionality. We collaborated closely with Silverfort’s team to understand their specific requirements and priorities, ensuring that each enhancement aligned with their overarching business goals.
For the integration of advanced features such as the contact form autofill via Apollo and HubSpot, we worked to streamline the user journey. This solution not only aimed at providing convenience but also focused on improving data accuracy and lead generation.
Additionally, we ensured all solutions were compatible with their current tech stack, including WordPress, Cloudflare, and HubSpot, which enabled us to deliver efficient, secure, and scalable features.
Our Solution
To address Silverfort’s requests, we implemented a series of strategic updates and enhancements:
- Table of Contents on Blog Detail Pages: We added a Table of Contents feature to enhance navigation within long-form blog content. This improvement enabled readers to quickly jump to sections of interest, improving the overall usability of the blog page.
- Breadcrumbs on Blog Detail Pages: To help users easily trace their navigation path, we integrated breadcrumbs into the blog pages. This feature not only supported better user experience but also improved SEO by reinforcing site hierarchy.
- Top Banner Implementation: We designed and integrated a visually striking top banner that communicates key messaging and CTAs (Calls to Action). This helped highlight Silverfort’s latest offerings and promotions while keeping users engaged.
- Heading Style Adjustments: We refined the heading styles to improve readability and visual flow. The more organized structure made it easier for users to digest information and navigate through the site.
- Contact Form Integration (Apollo & HubSpot): One of the standout features was the integration of the contact form with Apollo and HubSpot. By leveraging Apollo’s database, we ensured that data such as email addresses would auto-fill if available. This minimized user effort and improved form conversion rates.
- Glossary Page Development: We created a comprehensive and easy-to-navigate glossary page, a crucial resource for Silverfort’s audience who are likely new to cybersecurity jargon. This page, available at Silverfort Glossary, provides detailed definitions and explanations of key security terms and concepts.
